For this project, we were assigned to choose a musical to design a series of promotional materials for, and I selected Mean Girls: The Musical. I incorporated my own photography and strategically used negative space and reflection to highlight the show's core themes of identity, perception, and social dynamics. The project required the creation of a cohesive visual campaign, including a poster, playbill, bus wrap, and billboard, each designed to capture the energy and essence of the production while maintaining a strong, unified aesthetic.